Ultimate professional feed and marketing insights tool.

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Ultimate professional feed and marketing insights tool - Truda.io

Product Feed Management

Increase your revenue with at least 30% and unlock the full potential of your products with TRUDA’s powerful product labeling technology.

Feed management - Truda.io

Feed Management

Manage your feeds in one place. There is no need to develop multiple feeds for each advertising platform! TRUDA helps you to map and export feeds on different price comparison websites, affiliate networks and marketplaces.

Smarter Advertising Campaigns - Truda.io

Smarter Campaigns

TRUDA PPC tool takes your business to the next level by labelling what products can generate more revenue. You can create campaigns based on specific labels such as ROAS, Conv.rate, Revenue, Trending products, Price range and so on.

Insights and analytics data feed management - Truda.io

Insights & Analytics

TRUDA Product Insights & Analytics can show you what products are generating revenue and profit for your business. You can make business decisions based on real numbers.

Product Feed Management for Ecommerce

Take A Quick Tour. Find more about our tool from the video below!

Data Feed Management

All your product insights, in one place! Explore your products based on metrics such as ROAS, Revenue, Conversion Rate, Profit Margin, Google Clicks, Meta Clicks, Profit, CTR and much more.

Data Feed Management - Truda.io

Why Truda?

Using TRUDA software, online stores have the capability to identify, categorize, and launch campaigns featuring chosen products according to their performance. These campaigns can be customized using a diverse range of metrics and labels not previously available in platforms like Google Ads or Facebook Ads. TRUDA provides access to these metrics and labels. 

Product feed management online platform - Truda.io

Who is TRUDA for?

Small eCommerce
If you have less than 30 orders / day TRUDA, highlights the product you should advertise more so your business can thrive.

Medium & Big eCommerce
If you have more than 30 orders / day and you need to scale or optimise your business, TRUDA is to go-to tool for that.

Friends and Foes

Find out which of your products are actually benefic for your business and which ones only produce expenses without generating revenue.

Hero products - Truda.io

HERO products

Have you ever noticed that some products in your online store consistently generate high revenue even though they don’t get a lot of traffic? These are what we like to call “hero products”. These products may not be the most popular items in your store, but they have a high conversion rate and generate a lot of revenue per customer.

At TRUDA, we understand the importance of identifying and promoting these hero products. That’s why we developed an algorithm that scores your products based on their performance and identifies the ones that are true heroes. By giving these products the label “hero products”, you can easily identify them and focus your marketing efforts on promoting them to your customers.

With TRUDA’s help, you can unlock the full potential of your online store and maximize your revenue by highlighting these hidden gems. Don’t let your hero products go unnoticed – start promoting them today!

Toxic products - Truda.io

TOXIC products

Toxic products are a label used in TRUDA to identify products that generate very little revenue while consuming a lot of advertising spend. Essentially, these products are not profitable and are draining your advertising budget.

The issue with toxic products is that advertising platforms such as Google and Facebook may continue to send traffic to these products, even though they are not generating revenue. This can lead to wasted ad spend and a decrease in overall campaign performance.

By identifying and labeling toxic products in TRUDA, you can make informed decisions about which products to promote and which to cut back on. This helps you optimize your advertising spend and increase overall profitability.

How and what can you accomplish?

How TRUDA Works

TRUDA is connecting to product feed / Google Merchant center and Google Analytics and pulls data from those account. Based on that data the algorithm generates labels for each product. The data is being pulled on a daily base and each time the algorithm calculates.

Try TRUDA now and take your business to the next level with comprehensive, valuable insights into your product performance and marketing campaigns.

Labels

We label each product as follows:

Revenue Label You can create effective advertising campaigns based on the Revenue generated in the last 30 days, grouping products into segments such as “High Revenue, Average Revenue, Low Revenue, No Revenue”

Price rangesHow many products do you have between 100-150 euros, 150-200 euros, and so on? How much revenue did they bring? How much did you spend on those products?

Google Conv.Rate – Provides the opportunity to assess and group products based on the efficiency of the conversion rate, allowing for strategic campaign creation with these products.

Hero products / Toxic products – Find the products that are actually important (few traffic and many conversions).

New products – Identify the “New products” within a certain time frame, allowing you to efficiently manage separate campaigns for these products. This way, you have complete control over the budget and specific settings for promoting recently added products in the store.

ROAS RangeIt allows you to identify and group products based on the desired level of ROAS, facilitating the creation of distinct campaigns for products that meet these ROAS standards.

Promoted Label – Tags products based on the number of clicks each product has received in the last 30 days from Google and Meta, allowing you to group and promote products as “Super promoted, Normal promoted, Low promoted, and Not promoted”.

Result Data Feed Management Tool - Truda.io

Results

Across all the platform we saw:

  • 20% decrease in ad spend
  • 33% increase in conversion rate
  • 28% decrease in CPA

The aim of every PPC manager or eCommerce manager is to drive traffic to products that are actually being sold or are important to any business.

With TRUDA you can segment and export your data to multiple ad platforms and create custom combinations that are relevant to your business.

E.g: Export to Facebook only products that are High Revenue & Average Revenue, are between 100-150 euro, and are in a specific category. Additionally, you can combine these criteria with products that have had a Conversion Rate of X% or higher in the last 30 days or with products that have achieved a very good ROAS for the project.

Export to Compari.ro – Label “BIDxCPC” – a specially created label for managing bids on the Compari.ro platform. This label combines two essential aspects: MaxCPCMultiplier and Revenue per product, giving you the ability to adjust bids (BID) for each product based on its performance. Through the “BIDxCPC” label, you can categorize products into four distinct categories, each with a specific associated BID (7, 5, 3, 1). Additionally, you benefit from the option to adjust the BID according to your preferences.

Keep the overview over all eCommerce activities – all in one place.

Product feed management labels - Truda.io

LABELS FOR EACH PRODUCT

TRUDA uses advanced algorithms and data analysis techniques to compare the revenue of each product within a given category. It then assigns each product a label based on its relative performance, with options such as “high revenue”, “average revenue” and “no revenue”. This allows users to quickly and easily identify which products are performing well and which ones may be underperforming, without having to manually analyze and compare the data themselves.

In addition to providing these labels, TRUDA also offers detailed visualizations and reports that allow users to dig deeper into the data and understand the underlying trends and patterns in their product revenue. This can be useful for identifying potential areas of improvement and for making more informed decisions about how to optimize their product mix and strategies.

Overall, the goal of this feature is to help businesses better understand the performance of their products and make more informed decisions about how to maximize revenue and profitability.

★★★★★

“TRUDA helped us to scale our marketing budgets and increase the ROAS of our Google Ads campaigns. Now I can get real-time data on how my products are performing” – Vexio.ro

★★★★★

“By spliting the budget based on price ranges, TRUDA helped us to scale our marketing budgets and increase the ROAS of our Google Ads campaigns” – Vegis.ro

★★★★★

TRUDA is helping our business to identify in real time trending products and segment our marketing campaigns for a higher ROAS” – Hainedevis.ro

Latest media

Title

Google Merchant Center si Schema org

Topics

Ecommerce, Marketing, Ads Campaigns

Date

10.11.2023

Participants

Join us today

Your first 14 days are on us! Try it yourself, and if you like it become our partner in our mission for a profitable e-commerce lifestyle.

Frequently Asked Questions

What access do I need to give?

We will need access to your Google Merchant Center account, Google Analytics, Google Ads, Facebook Ads and other advertising platforms if you have.

Will TRUDA create marketing campaigns?

TRUDA will not create Google Ads / Facebook Ads campaigns, you or your marketing team will still create campaigns.

Will TRUDA delete my data?

TRUDA is only adding on top your data labels and groups your data in a smart way so you can improve your marketing campaigns.

What if I do not have a Google Ads account?

TRUDA can still create most of the labels because we are only looking for metrics such as cost, clicks, impressions, CTR and other for each product.

I don't see the labels in my Google Ads account

There are a couple of cases :

  1. Your Google Ads account is not connected to Google Merchant Center. Link your Google Ads account to Merchant center;
  2. Google Merchant center has a delay to send the data instantly to Google Ads account and you should wait a couple of hours;
  3. Your Google Analytics or feed have been unlinked;
  4. You changed the ID’s of the products or in Feed or in Google Analytics account;
  5. Problems regarding TRUDA – you can use our ticket system here
What if I don't have a Google Analytics account?

TRUDA can still create a couple of labels which you can use but we strongly suggest that you create one

What if I don't have a Google Merchant account?

Google Merchant is the platform you need in order to run Google Ads Performance Max Campaigns  so you will eventually need to create one so you can run Google Ads campaigns. You can still export the data as CSV / XML or custom.

How do I create a Google Ads campaign

You just enter your Google Ads account and create a normal Performance Max Campaign. You just simply select the products based on custom labels.

What daily Budget should I have in my campaigns

Budgets and campaign setting are completely up to you. However each month you will have feedback from us regarding the best settings of a Google Ads campaign.

What Labels I should use in Google Ads?

You can use any label which is best suited to your needs. We strongly recommend to use custom_label_0 which contains labels regarding revenue. The values are : “high revenue” / “average revenue” and “no revenue”.

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Latest news

Price Range Label

The “Price Range” label is an efficient way to group products based on their price range.

Revenue Label

TRUDA offers a powerful solution through its Revenue Label feature, which categorizes products based on revenue data from the past 30 days.

What does TRUDA do?

Enter TRUDA, a robust tool designed to revolutionize E-commerce management through advanced product labeling, feed optimization, and campaign segmentation across platforms like Google Ads and Facebook Ads.

Revenue Label

Revenue Label

TRUDA offers a powerful solution through its Revenue Label feature, which categorizes products based on revenue data from the past 30 days.

read more
What does TRUDA do?

What does TRUDA do?

Enter TRUDA, a robust tool designed to revolutionize E-commerce management through advanced product labeling, feed optimization, and campaign segmentation across platforms like Google Ads and Facebook Ads.

read more