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Maximizing E-commerce Success with the “% Discount Ranges” Label in TRUDA
Offering discounts is a powerful strategy to attract customers and boost sales. However, the effectiveness of these discounts largely depends on how well they are communicated to potential buyers. This is where the “% Discount Ranges” label comes into play. In this article, we will explore how TRUDA, an innovative e-commerce tool, helps you leverage the “% Discount Ranges” label to optimize your product feeds and drive more effective advertising campaigns.
What is the “% Discount Ranges” Label?
The “% Discount Ranges” label is a feature in TRUDA that allows you to categorize and highlight products in your feed based on the discounts they offer. This label works by incorporating the [sale_price] attribute, which indicates the reduced prices of your products.
TRUDA automatically calculates the discount percentage for each product by comparing its sale price with the original price. You can then define custom discount ranges, such as 0-10%, 10-15%, 15-20%, and 20%+, allowing you to group products based on the magnitude of the discount they offer.
For example, if a product originally priced at $100 is now selling for $80, TRUDA calculates the discount percentage using the formula:
Discount Percentage (%) = ((Original Price – Sale Price) / Original Price) * 100
In this case, the discount would be 20%, and the product would be tagged accordingly.
How TRUDA Enhances the “% Discount Ranges” Label
TRUDA simplifies the management of your product feed by automatically calculating and tagging products based on their discount percentages. This labeling allows you to create highly targeted marketing strategies that highlight products with specific discount levels.
For example, if you want to focus on promoting products with substantial discounts, you can set up a campaign that only includes items in the 20%+ discount range. Conversely, if your strategy is to drive volume through smaller discounts, you can target the 0-10% or 10-15% ranges.
Adjusting the discount ranges is straightforward with TRUDA. Simply go to Data services, click on Edit next to the “% Discount Ranges” label, and customize the ranges to fit your marketing strategy.
The Role of Custom Labels in Google Ads
Custom labels like the “% Discount Ranges” are essential for creating segmented and optimized Google Ads campaigns. By categorizing products based on their discount percentages, you can create targeted ad groups that align with your promotional strategy.
Here are a few campaign ideas that you can launch using the “% Discount Ranges” label:
- “High Discount Campaign”: Focus on products with the highest discounts (e.g., 20%+). This campaign can emphasize the significant savings customers can get, encouraging them to purchase.
- “Mid-Range Discount Promotion”: Target products in the 10-15% or 15-20% discount range, appealing to customers looking for moderate savings without compromising on product quality.
- “New Arrival Discounts”: Combine the “% Discount Ranges” label with the “New Products” label to highlight new products that are currently on sale, attracting customers with both novelty and savings.
Conclusion
The “% Discount Ranges” label in TRUDA is a powerful tool that allows you to optimize your e-commerce marketing strategies by effectively segmenting your product feed based on discount levels. By using this label, you can create targeted Google Ads campaigns that highlight the most attractive deals, ultimately driving higher engagement and sales.
TRUDA’s ability to automate the calculation and tagging of discounts ensures that your campaigns are always up-to-date and aligned with your promotional goals. By leveraging custom labels like “% Discount Ranges,” you can enhance your marketing efforts, provide a better shopping experience for your customers, and achieve greater success in the competitive e-commerce landscape.
