New products

Optimizing Your E-commerce Strategy with the “New Products” Label in TRUDA

The ability to highlight and promote new products effectively can make a significant difference in sales performance. One of the most powerful tools to achieve this is through the strategic use of custom labels in your product feeds, particularly the “New Products” label. In this article, we will explore how TRUDA, a cutting-edge e-commerce tool, enables you to leverage the “New Products” label to optimize your advertising campaigns and drive better results.

Understanding the “New Products” Label

The “New Products” label is a feature in TRUDA that allows you to tag and highlight recently added products in your product feed. This is done by introducing a specific attribute to the feed: [date_added] - Date added. This attribute records the exact date a product was added to your inventory, in the format “dd-mm-yy” (e.g., <date_added>28-11-2023</date_added>).

By incorporating this attribute into your product feed, you provide Google with valuable information about the recency of your products. This, in turn, helps optimize the display of your products in search results, ensuring that new arrivals are given the visibility they deserve.

How TRUDA Enhances the “New Products” Label

TRUDA simplifies the process of managing and optimizing your product feed by automatically tagging products based on a variety of criteria. With the “New Products” label, TRUDA allows you to define a specific timeframe during which products are considered “new.” Whether you choose 7 days, 14 days, or any other period, TRUDA enables you to set this interval according to your marketing strategy.

For instance, if you set the “New Products” label to cover the last 14 days, TRUDA will automatically tag any product added within this period with the “New Products” label. This allows you to efficiently manage separate campaigns for these new products, giving you complete control over the budget and specific settings dedicated to promoting your latest inventory.

If you need to adjust the timeframe, TRUDA makes it easy. Simply navigate to Data services, click on Edit next to the “New Products” label, and modify the number of days according to your preference.

The Power of Custom Labels in Google Ads

Custom labels, like the “New Products” label, play a crucial role in segmenting and optimizing your Google Ads campaigns. These labels are used to categorize products in your feed, allowing you to create highly targeted ad groups and campaigns.

For example, by using the “New Products” label, you can:

• Create Dedicated Campaigns for New Arrivals: By isolating products that are tagged as new, you can allocate specific budgets and bidding strategies to these items, ensuring they receive the attention they need right after launch.
• Improve ROI: Focusing your advertising efforts on new products can yield higher conversion rates, as customers are often more interested in exploring the latest offerings.
• Tailor Ad Copy and Promotions: With segmented campaigns, you can craft ad copy that emphasizes the novelty of the products, offering limited-time promotions to create urgency and drive sales.
  
  

Conclusion

Incorporating the “New Products” label into your e-commerce strategy can significantly enhance the performance of your Google Ads and Facebook Ads campaigns. TRUDA makes this process seamless by automating the tagging of new products and allowing you to easily manage and adjust the criteria for what constitutes a “new” product.

By leveraging the power of TRUDA and custom labels, you can ensure that your latest products are always at the forefront of your marketing efforts, capturing the attention of potential customers and driving growth for your online store.