{"id":390420,"date":"2024-09-06T11:15:24","date_gmt":"2024-09-06T11:15:24","guid":{"rendered":"https:\/\/truda.io\/docs\/labels-documentation\/labels\/total-roas-range\/"},"modified":"2024-09-26T11:22:36","modified_gmt":"2024-09-26T11:22:36","slug":"total-roas-range","status":"publish","type":"docs","link":"https:\/\/truda.io\/docs\/documentation\/labels\/total-roas-range\/","title":{"rendered":"ROAS Range &#8211; based on Google + Meta"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eticheta<strong> \u201eTotal ROAS Range\u201d <\/strong>v\u0103 permite s\u0103 identifica\u021bi \u0219i s\u0103 grupa\u021bi produsele \u00een func\u021bie de nivelul ROAS-ului stabilit pentru proiectul dvs.&nbsp;<\/h3>\n\n\n\n<p>Acest indicator este calculat pe baza veniturilor provenite din GA4, care include toate canalele de promovare, cum ar fi c\u0103ut\u0103rile organice, acces\u0103rile directe, campaniile de email \u0219i alte surse, iar cheltuielile sunt determinate prin \u00eensumarea costurilor din Google Ads \u0219i Facebook Ads.<\/p>\n\n\n\n<p>Pentru a optimiza strategiile de marketing, ave\u021bi posibilitatea de a defini intervale personalizate pentru ROAS, de exemplu, 0-1, 1-3, 3-5, 5-10, \u0219i altele. Aceste intervale sunt flexibile \u0219i pot fi ajustate conform nevoilor \u0219i preferin\u021belor specifice ale campaniei dvs<strong>.<\/strong><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Setare Intervale<\/h2>\n\n\n\n<p>Pentru a modifica intervalul, accesa\u021bi <strong>Data services<\/strong>, selecta\u021bi<strong> (Edit) ROAS Ranges<\/strong> \u0219i apoi <strong>Total ROAS Range.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfUUsg1fas0vW7PdSlmodNfufaRgNheGiAYZpMqGlZzMZI5OH4tW-3FL-GNwQf_hSuIHBT5oLG-UZH4XPUpB3zIeqyW7e7AJpmtLPioSDsxwHoQj54tLenEEV0S-cWaTm7nnbg6EGLjaLxmerxJjwgY9FXT?key=y11hEXV_bv3o1cKeHVcghw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfUUsg1fas0vW7PdSlmodNfufaRgNheGiAYZpMqGlZzMZI5OH4tW-3FL-GNwQf_hSuIHBT5oLG-UZH4XPUpB3zIeqyW7e7AJpmtLPioSDsxwHoQj54tLenEEV0S-cWaTm7nnbg6EGLjaLxmerxJjwgY9FXT?key=y11hEXV_bv3o1cKeHVcghw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Campanii<\/h2>\n\n\n\n<p>Grup\u00e2nd produsele pe baza ROAS, pute\u021bi adapta eficient strategiile de marketing. De exemplu, pute\u021bi testa campanii separate pentru produsele cu ROAS ridicat pentru a maximiza profitabilitatea, \u0219i s\u0103 exclude\u021bi produsele cu ROAS sc\u0103zut din anumite campanii pentru a economisi bugetul \u0219i a viza mai eficient publicul potrivit. Eticheta \u201eTotal ROAS Range\u201d este util\u0103 \u00een special atunci c\u00e2nd ave\u021bi date at\u00e2t din Google Ads, c\u00e2t \u0219i din Facebook Ads.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemplu Campanie <\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Campanie utiliz\u00e2nd eticheta \u201eTotal ROAS Range\u201d pentru Google Ads si Facebook Ads<br><\/strong>*selecta\u021bi intervalele 7-9 \u0219i 9+ sau orice alt interval stabilit de dvs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campania:<\/strong> <strong>\u201eTotal ROAS Range\u201d 7-9 &amp; 9+<\/strong><\/li>\n\n\n\n<li><strong>Obiectiv:<\/strong> Maximizarea rentabilit\u0103\u021bii investi\u021biei publicitare pentru produsele cu ROAS ridicat in Google Ads \u0219i Facebook Ads, incluz\u00e2nd intervalele 7-9 \u0219i 9+.<\/li>\n\n\n\n<li><strong>Strategie:<\/strong> Promovarea intensiv\u0103 a produselor din segmentele 7-9 \u0219i 9+, utiliz\u00e2nd date din Google Ads \u0219i Facebook Ads pentru a targeta aceste produse pe ambele platforme. Aceast\u0103 strategie asigur\u0103 o alocare eficient\u0103 a bugetului \u0219i optimizeaz\u0103 rentabilitatea investi\u021biei, maximiz\u00e2nd rezultatele campaniilor publicitare.<\/li>\n<\/ul>\n\n\n\n<p><strong>Not\u0103:<\/strong> Pentru a \u00eembun\u0103t\u0103\u021bi performan\u021ba campaniilor, pute\u021bi exclude produsele cu ROAS foarte sc\u0103zut, cum ar fi cele din intervalul 0-1 (sau orice alt interval stabilit pentru excludere). Aceast\u0103 abordare permite concentrarea resurselor pe produsele care au demonstrat o rentabilitate satisf\u0103c\u0103toare, contribuind astfel la maximizarea eficien\u021bei campaniilor pe Google Ads \u0219i Facebook Ads.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Setare Eticheta<\/h2>\n\n\n\n<p>Pentru a utiliza aceast\u0103 etichet\u0103 pe unul dintre cele 5 custom_label-uri \u00een <strong>\u201cExports feeds\u201d,<\/strong> accesa\u021bi unul dintre aceste custom_label-uri din coloana <strong>MAPPING COLUMN<\/strong>, unde ve\u021bi g\u0103si eticheta sub denumirea de <strong>\u201eROAS Range based on Google + Meta\u201d.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXej_cuPLqAHpmXG3xA-DuMNWQzfMaHGVL3-77FlI-DEse58SAeh55kBHwX8uYVHqfTLvRnqA8lOqHxnrQquDOgKaC1VNmcrTotPEwEkytgR53kHPcp0-dY09kD4Yrgr7eTy6LYIBzh1ncIIfFF4-ME-R59a?key=y11hEXV_bv3o1cKeHVcghw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXej_cuPLqAHpmXG3xA-DuMNWQzfMaHGVL3-77FlI-DEse58SAeh55kBHwX8uYVHqfTLvRnqA8lOqHxnrQquDOgKaC1VNmcrTotPEwEkytgR53kHPcp0-dY09kD4Yrgr7eTy6LYIBzh1ncIIfFF4-ME-R59a?key=y11hEXV_bv3o1cKeHVcghw\" alt=\"\"\/><\/noscript><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Eticheta \u201eTotal ROAS Range\u201d v\u0103 permite s\u0103 identifica\u021bi \u0219i s\u0103 grupa\u021bi produsele \u00een func\u021bie de nivelul ROAS-ului stabilit pentru proiectul dvs.&nbsp; Acest indicator este calculat pe baza veniturilor provenite din GA4, care include toate canalele de promovare, cum ar fi c\u0103ut\u0103rile organice, acces\u0103rile directe, campaniile de email \u0219i alte surse, iar cheltuielile sunt determinate prin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":390369,"menu_order":8,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-390420","docs","type-docs","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ROAS Range - based on Google + Meta | TRUDA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/truda.io\/docs\/documentation\/labels\/total-roas-range\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROAS Range - based on Google + Meta | TRUDA\" \/>\n<meta property=\"og:description\" content=\"Eticheta \u201eTotal ROAS Range\u201d v\u0103 permite s\u0103 identifica\u021bi \u0219i s\u0103 grupa\u021bi produsele \u00een func\u021bie de nivelul ROAS-ului stabilit pentru proiectul dvs.&nbsp; 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