{"id":390552,"date":"2024-10-01T08:37:24","date_gmt":"2024-10-01T08:37:24","guid":{"rendered":"https:\/\/truda.io\/docs\/documentation\/general\/creare-feed-google-ads-gmc\/"},"modified":"2024-10-01T08:43:39","modified_gmt":"2024-10-01T08:43:39","slug":"creare-feed-google-ads-gmc","status":"publish","type":"docs","link":"https:\/\/truda.io\/docs\/documentation\/general\/creare-feed-google-ads-gmc\/","title":{"rendered":"Creare feed Google Ads ( GMC )"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Crearea Feed-ului pentru platforma Google Shopping<\/strong><\/h2>\n\n\n\n<p>Click <strong>&#8220;Export feeds&#8221;<\/strong>, apoi click butonul <strong>&#8220;+Add&#8221;<\/strong> <strong>(fig. 1)<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>fig 1<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc4gUMnU9mER3auvNHAxQra0t4uUdy71AaGtiZ2geXe4neMCaCwaOLi5nDFhT5XIRfGLYqkDfPyagVYJSPWDTDIkk-mnIWBpbpu8JSu4TMGg_Q5nwYgDo224e7Un_gc3jlAYSamW_r7ADkA3TF5xcaTSGH1?key=DvBgMHeBZu-Q6FF9VoEOyQ\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc4gUMnU9mER3auvNHAxQra0t4uUdy71AaGtiZ2geXe4neMCaCwaOLi5nDFhT5XIRfGLYqkDfPyagVYJSPWDTDIkk-mnIWBpbpu8JSu4TMGg_Q5nwYgDo224e7Un_gc3jlAYSamW_r7ADkA3TF5xcaTSGH1?key=DvBgMHeBZu-Q6FF9VoEOyQ\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>&#8211; se va deschide <strong>\u201cSelect template\u201d<\/strong>, de unde se selecteaz\u0103 <strong>Google shopping<\/strong> <strong>(fig. 2).<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>fig. 2<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXejjON7U7E7PuG1P2Xrv8KiP11PMS9VirHsBZnCEHp8RQVWHHXm3FAux-ckU-yuEWmlEPRtRUvwiyyU2hQ0WzigjmTYc4d24QtMmMKU2hpdQ9TsWJRt0z64kOEouZ6VtWUW0_5kEVjtAln5ClY-yPEqcBDy?key=DvBgMHeBZu-Q6FF9VoEOyQ\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXejjON7U7E7PuG1P2Xrv8KiP11PMS9VirHsBZnCEHp8RQVWHHXm3FAux-ckU-yuEWmlEPRtRUvwiyyU2hQ0WzigjmTYc4d24QtMmMKU2hpdQ9TsWJRt0z64kOEouZ6VtWUW0_5kEVjtAln5ClY-yPEqcBDy?key=DvBgMHeBZu-Q6FF9VoEOyQ\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Se va deschide \u201c<strong>Add new export feed\u201d (fig. 3) <\/strong>care con\u021bine:<\/p>\n\n\n\n<p><strong><em>Method<\/em><\/strong><em> <\/em>&#8211; op\u021biunile de a utiliza un fi\u0219ier (<strong>File<\/strong>) sau interfa\u021b\u0103 de programare (<strong>API<\/strong>) pentru exportul feed-ului de produse<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>by default <strong>File<\/strong> (recomandat)<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Feed name<\/em><\/strong> &#8211; denumirea feed-ului: Export Feed by Truda 1234567899<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>by default Export Feed by Truda 1234567899 (unde 1234567899 reprezint\u0103 ID-ul contului de GMC)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Country of sale<\/em><\/strong> &#8211; \u021bara pentru care este destinat exportul feed-ului de produse&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>by default Rom\u00e2nia &#8211;&nbsp; \u00een cazul \u00een care Exportul feed-ului este destinat altei \u021b\u0103ri, selectati tara dorita.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Additional countries<\/em><\/strong> &#8211; dac\u0103 exportul feed-ului este destinat mai multor \u021b\u0103ri, va rug\u0103m s\u0103 selecta\u021bi \u021bara respectiv\u0103 pentru care se dore\u0219te exportul feed-ului.<\/p>\n\n\n\n<p><strong><em>Content language<\/em><\/strong><em> <\/em>&#8211;&nbsp; limba \u00een care sunt afi\u0219ate informa\u021biile despre produsele din feed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>by default limba rom\u00e2n\u0103 (Romanian) &#8211; dac\u0103 se dore\u0219te o alt\u0103 limba, v\u0103 rug\u0103m s\u0103 selecta\u021bi limba dorit\u0103.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Format<\/em><\/strong><em> <\/em>&#8211;&nbsp; op\u021biunea de a selecta formatul feed-ului de produse (<strong>XML<\/strong> sau <strong>CSV<\/strong>)<\/p>\n\n\n\n<p><strong><em>Destinations<\/em><\/strong> &#8211; canalele\/platformele pe care dori\u021bi s\u0103 v\u0103 afi\u0219a\u021bi cu feed-ul de produse<\/p>\n\n\n\n<p><strong>Shopping Ads \/ Surfaces across Google \/ Display Ads<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>bifa\u021bi toate cele 3 canale\/platforme<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>fig. 3<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXebAlxgYg4TO6Bm2iODaghz7ook5a5JiaGVWPsTQmowfWUVqpSzuIeaK3QCjtS1ji7CEADC6drVcEwS8UOe1maOrF-Uto6DdzAqielg4xJ1pUJ29N1E6kJFAEyYf5Mr57WigEwwrj8fJr5Ow1tuSGsEgPvr?key=DvBgMHeBZu-Q6FF9VoEOyQ\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXebAlxgYg4TO6Bm2iODaghz7ook5a5JiaGVWPsTQmowfWUVqpSzuIeaK3QCjtS1ji7CEADC6drVcEwS8UOe1maOrF-Uto6DdzAqielg4xJ1pUJ29N1E6kJFAEyYf5Mr57WigEwwrj8fJr5Ow1tuSGsEgPvr?key=DvBgMHeBZu-Q6FF9VoEOyQ\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Dup\u0103 ce a\u021bi completat, pentru a genera feed-ul de produse, click buton \u201c<strong>Save<\/strong>\u201d <strong>(fig. 3)<\/strong>.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Etichetarea Feed-ului de Produse: Configurarea celor 5 Etichete TRUDA<\/strong><\/h2>\n\n\n\n<p>Acum, putem \u00eencepe etichetarea celor<strong> 5 custom_label-uri.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Click \u201c<strong>Add Custom Map<\/strong>\u201d din coloana <strong>MAP COLUMNS <\/strong>\u0219i se va deschide \u201c<strong>Add Mapping\u201d<\/strong>, unde vom mapa cele <strong>5 custom_label-uri<\/strong> <strong>(fig. 4)<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>fig 4<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdCqEB-RR683y4QU2GjF76JCw6QMvQgC3eLYymfg-_jeZFQ52bWKH1bx69YfGN057ekapzHyn7wAK1z0pnS2d-KuiHN2spkazfS3zZiHIy1GzPEv-mJXnUlnTxSBLkpgXqgMXIOwT4t83KhtwW8DM6Cd1NB?key=DvBgMHeBZu-Q6FF9VoEOyQ\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdCqEB-RR683y4QU2GjF76JCw6QMvQgC3eLYymfg-_jeZFQ52bWKH1bx69YfGN057ekapzHyn7wAK1z0pnS2d-KuiHN2spkazfS3zZiHIy1GzPEv-mJXnUlnTxSBLkpgXqgMXIOwT4t83KhtwW8DM6Cd1NB?key=DvBgMHeBZu-Q6FF9VoEOyQ\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Add Mapping &#8211; Feed column mapping<\/strong> con\u021bine <strong>(fig.5)<\/strong>:<\/p>\n\n\n\n<p>&#8211; <em>cele <\/em><strong><em>5 custom_label-uri<\/em><\/strong><em> \u00eempreun\u0103 cu atributele din feed-ul de produse&nbsp;<\/em><\/p>\n\n\n\n<p>&#8211; <em>buton <\/em><strong><em>&#8220;Save mappings&#8221;<\/em><\/strong><\/p>\n\n\n\n<p>\u00cen aceast\u0103 etap\u0103, se efectueaz\u0103 etichetarea produselor prin selectarea celor <strong>5 etichete TRUDA<\/strong> \u0219i maparea lor pe <strong>custom_label_0 \/ custom_label_1 \/ custom_label_2 \/ custom_label_3<\/strong> \u0219i <strong>custom_label_4<\/strong>, urm\u00e2nd pa\u0219ii de mai jos:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click pe fiecare dintre cele 5 custom_label-uri din coloana <strong>MAPPING COLUMN<\/strong>, unde ave\u021bi disponibile toate etichetele <strong>TRUDA<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pentru fiecare custom_label, alege\u021bi eticheta dorit\u0103 \u00een func\u021bie de strategia stabilit\u0103.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pentru a vizualiza c\u00e2teva exemple care corespund<strong> custom_label-urilor<\/strong> sau atributelor din feed-ul de produse, click \u201c<strong>Preview<\/strong>\u201d din coloana <strong>PREVIEW DATA<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dup\u0103 ce v-a\u021bi asigurat ca a\u021bi selectat etichetele dorite pentru cele <strong>5 custom_label-uri<\/strong>, click butonul &#8220;<strong>Save Mappings<\/strong>&#8221; \u0219i \u00eenchide\u021bi apoi pop-up-ul.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cele 5 etichete alese se pot schimba oric\u00e2nd cu altele \u00een func\u021bie de strategia dvs. din acel moment.<\/li>\n<\/ul>\n\n\n\n<p><strong>Nota: <\/strong>pe lang\u0103 cele<strong> 5 custom_label-uri<\/strong>, reg\u0103sim restul atributelor <strong>Google<\/strong>. Suntem in etapa de testare, iar pe viitor ve\u021bi putea edita aceste atribute pentru a \u00eembun\u0103t\u0103\u021bii calitatea feed-ului.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>fig. 5<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdJM2wMxJxlcplati7lXe3iF1Ait9LGiUtRqgbt7ejgPRdz06r42Zt_S-lKqQXHdxv3X9RWRd3Mm-GzYTJUxJ5zuW5AAb3Jrgejx9HdZE7VlW3s7bPfWHP42aI9aTaZMep8DF99KdZesQm4Dr8u1u09sZ1R?key=DvBgMHeBZu-Q6FF9VoEOyQ\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdJM2wMxJxlcplati7lXe3iF1Ait9LGiUtRqgbt7ejgPRdz06r42Zt_S-lKqQXHdxv3X9RWRd3Mm-GzYTJUxJ5zuW5AAb3Jrgejx9HdZE7VlW3s7bPfWHP42aI9aTaZMep8DF99KdZesQm4Dr8u1u09sZ1R?key=DvBgMHeBZu-Q6FF9VoEOyQ\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In acest moment, feed-ul <strong>Export Feed by TRUDA <\/strong>include cele<strong> 5 etichete selectate<\/strong> \u0219i este preg\u0103tit pentru ad\u0103ugarea lui \u00een <strong>Google Merchant Center.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crearea Feed-ului pentru platforma Google Shopping Click &#8220;Export feeds&#8221;, apoi click butonul &#8220;+Add&#8221; (fig. 1) fig 1 &#8211; se va deschide \u201cSelect template\u201d, de unde se selecteaz\u0103 Google shopping (fig. 2). fig. 2 Se va deschide \u201cAdd new export feed\u201d (fig. 3) care con\u021bine: Method &#8211; op\u021biunile de a utiliza un fi\u0219ier (File) sau interfa\u021b\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":390526,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-390552","docs","type-docs","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - 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