What access do I need to give?

We will need access to your Google Merchant Center account, Google Analytics, Google Ads, Facebook Ads and other advertising platforms if you have.

What if I don't have a Google Analytics account?

TRUDA can still create a couple of labels which you can use but we strongly suggest that you create one

Will TRUDA create marketing campaigns?

TRUDA will not create Google Ads / Facebook Ads campaigns, you or your marketing team will still create campaigns.

What if I don't have a Google Merchant account?

Google Merchant is the platform you need in order to run Google Ads Performance Max Campaigns so you will eventually need to create one so you can run Google Ads campaigns. You can still export the data as CSV / XML or custom.

Will TRUDA delete my data?

TRUDA is only adding on top your data labels and groups your data in a smart way so you can improve your marketing campaigns.

How do I create a Google Ads campaign

You just enter your Google Ads account and create a normal Performance Max Campaign. You just simply select the products based on custom labels.

What if I do not have a Google Ads account?

TRUDA can still create most of the labels because we are only looking for metrics such as cost, clicks, impressions, CTR and other for each product.

What daily Budget should I have in my campaigns

Budgets and campaign setting are completely up to you. However each month you will have feedback from us regarding the best settings of a Google Ads campaign.

I don't see the labels in my Google Ads account

There are a couple of cases Your Google Ads account is not connected to Google Merchant Center. Link your Google Ads account to Merchant center Google Merchant center has a delay to send the data instantly to Google Ads account and you should wait a couple of hours Your Google Analytics or feed have been unlinked You changed the ID’s of the products or in Feed or in Google Analytics account Problems regarding TRUDA – you can use our ticket system here

What Labels I should use in Google Ads?

You can use any label which is best suited to your needs. We strongly recommend to use custom_label_0 which contains labels regarding revenue. The values are : “high revenue” / “average revenue” and “no revenue”.

TRUDA Shopping becomes Google CSS Partner

TRUDA Joins Forces with Google as a Certified Comparison Shopping Service (CSS) Partner

We’re excited to announce a significant milestone in our journey: we have officially become a Google Certified Comparison Shopping Service (CSS) partner! This partnership with Google is a testament to our commitment to providing exceptional value to our clients and delivering an unparalleled shopping experience. Find out what CSS is and learn about the numerous advantages for businesses that choose to partner with TRUDA’s CSS.

Truda becomes Google CSS Partner - Truda.io

What Is CSS?

Comparison Shopping Services (CSS) are platforms that allow businesses to display their products on Google’s Shopping Ads. These ads appear on the Google Shopping tab and often at the top of regular Google search results. CSS partners, like TRUDA, serve as intermediaries connecting merchants with Google’s Shopping platform. They help optimize product listings, manage ad campaigns, and enhance the overall shopping experience for both consumers and businesses.

Enroll for free

Advantages of Choosing TRUDA’s CSS

Partnering with TRUDA Shopping CSS offers a multitude of advantages. Our CSS partnership with Google is your gateway to an improved online shopping experience.

1. Cost Savings

One of the most compelling advantages of working with TRUDA as your CSS partner is the potential for cost savings. By partnering with us, you can access Google Shopping Ads at a lower cost-per-click (CPC). Google offers discounts to CSS partners, which means that you can reach a broader audience while optimizing your advertising budget.

2. Enhanced Visibility

TRUDA’s CSS partnership with Google means you can benefit from increased visibility for your products. Your products will appear in prominent positions on Google’s Shopping tab, making it easier for potential customers to discover and explore your offerings. Increased visibility leads to more clicks, traffic, and potentially higher conversion rates.

Enhanced visibility for Truda CSS Partners - Truda.io

3. Expert Guidance

Our team at TRUDA is well-versed in the intricacies of Google Shopping Ads and CSS management. We provide expert guidance to help you maximize the impact of your advertising campaigns. From optimizing product feeds to crafting compelling ad copy, our team is dedicated to your success. As a TRUDA partner you’ll receive free CSS enrolling, along with at least 1h of consulting. Enrolling in the CSS is free for any new project until 01.01.2024. A small fee will be charged monthly for any new project that is not a TRUDA partner after.

4. Customized Campaigns

Every business is unique, and so are their marketing goals. When you partner with TRUDA, we take the time to understand your business, your target audience, and your specific objectives. We help you create customized campaigns tailored to your needs, ensuring that your products get the right exposure to the right customers.

5. Comprehensive Data Insights

TRUDA provides detailed insights and analytics on the performance of your campaigns. This data-driven approach allows you to track your return on investment (ROI), make informed decisions, and continuously refine your marketing strategies.