What access do I need to give?

We will need access to your Google Merchant Center account, Google Analytics, Google Ads, Facebook Ads and other advertising platforms if you have.

What if I don't have a Google Analytics account?

TRUDA can still create a couple of labels which you can use but we strongly suggest that you create one

Will TRUDA create marketing campaigns?

TRUDA will not create Google Ads / Facebook Ads campaigns, you or your marketing team will still create campaigns.

What if I don't have a Google Merchant account?

Google Merchant is the platform you need in order to run Google Ads Performance Max Campaigns so you will eventually need to create one so you can run Google Ads campaigns. You can still export the data as CSV / XML or custom.

Will TRUDA delete my data?

TRUDA is only adding on top your data labels and groups your data in a smart way so you can improve your marketing campaigns.

How do I create a Google Ads campaign

You just enter your Google Ads account and create a normal Performance Max Campaign. You just simply select the products based on custom labels.

What if I do not have a Google Ads account?

TRUDA can still create most of the labels because we are only looking for metrics such as cost, clicks, impressions, CTR and other for each product.

What daily Budget should I have in my campaigns

Budgets and campaign setting are completely up to you. However each month you will have feedback from us regarding the best settings of a Google Ads campaign.

I don't see the labels in my Google Ads account

There are a couple of cases Your Google Ads account is not connected to Google Merchant Center. Link your Google Ads account to Merchant center Google Merchant center has a delay to send the data instantly to Google Ads account and you should wait a couple of hours Your Google Analytics or feed have been unlinked You changed the ID’s of the products or in Feed or in Google Analytics account Problems regarding TRUDA – you can use our ticket system here

What Labels I should use in Google Ads?

You can use any label which is best suited to your needs. We strongly recommend to use custom_label_0 which contains labels regarding revenue. The values are : “high revenue” / “average revenue” and “no revenue”.

Truda v2.0 | Truda.io

TRUDA v2.0 is here!

New design visual overhaul. Updated formulas. Better tracking. New labels. GA4.

Better information display

We understand the importance of listening to our clients feedback. That’s why we made sure to take your suggestions and comments into consideration.

Recently, we received valuable feedback from our clients about our product’s visual design. We carefully reviewed your suggestions and concerns, and made the necessary modifications to improve the functionality and usability of our tool.

Try it free for 14 days

Product Feed Management Tool About Company - Truda.io

Product feed management labels - Truda.io

Better hero/toxic products formula

At TRUDA, we are committed to providing the most accurate and helpful informations for your products. That’s why in TRUDA 2.0 we updated our ranking formula to better reflect the quality and value of each product. We understand that you rely on us to provide accurate and unbiased rankings, and we take this responsibility seriously.

Hero and Toxic products tabels now have more precise informations, making it easier for you to determine the best options for your business needs.

new! Top ordered products

We are excited to announce the introduction of a new product label: MVP’s. The labeling system is based on the percentage of orders that a product is part of, so you can be sure that the products with the label are tried and true favorites of your customers.

By highlighting these products, we hope to make your business decisions be more profitable, giving you more insights on products that sell in large quantities. We are confident that this new labeling system will be a valuable addition to your store, and we look forward to hearing your feedback. As always, we strive to provide you with the best possible experience and are committed to continuously improving our services.

new! Revenue labels for categories

We are excited to announce a new feature that we have added to our tool – Revenue Labels for Categories. This feature will allow you to analyze your product categories in a more granular way by providing a pie chart that splits products into three distinct revenue categories: High Revenue, Normal Revenue, and No Revenue.

With this new feature, you can quickly and easily identify the categories that are driving the majority of your revenue. By doing so, you can focus your efforts on promoting those products to increase your overall revenue.The pie chart will provide a clear visual representation of your revenue streams for each category, making it easy to spot trends and identify areas for improvement.

We believe that this new feature will be extremely useful for our users who want to optimize their revenue by analyzing their product categories at a deeper level. We hope that it will help you make more informed decisions about which products to focus on and which ones may need to be retired from your inventory.

Better data representations options

A new feature that we have added to our tool – the ability to visualize data in either table or graph format. This new feature will allow you to choose the most suitable way to present your data, depending on your needs and preferences. You can easily switch between the table and graph view of your data, with just a click of a button. The table view provides a detailed breakdown of your data, making it easy to analyze individual data points, while the graph view provides a visual representation of your data that can help you identify trends and patterns.

The ability to choose between the table and graph view will allow you to customize your data visualization experience to best suit your needs. For example, if you are presenting data to a client, the graph view can be more impactful and easier to understand. On the other hand, if you are working on a complex analysis, the table view can help you dive into the data more deeply.

new! Full GA4 integration

We are pleased to announce a significant update to our tool. We have fully integrated Google Analytics 4 into our system, making it easier than ever for you to analyze your website data and gain valuable insights into your audience.

Our integration with Google Analytics 4 offers a wealth of benefits, including:

Real-time data: With Google Analytics 4, you can track your website data in real-time, giving you instant access to the latest information about your audience and their behavior.
Advanced audience insights: Google Analytics 4 offers advanced audience insights, allowing you to gain a deeper understanding of your audience and create more targeted marketing campaigns.
Enhanced tracking capabilities: With Google Analytics 4, you can track a wide range of user interactions, including clicks, scrolls, and video views, giving you a more comprehensive view of how users engage with your website. ( Some features are still a work in progress and may be available later )

What are we working on

Our development team is hard at work creating new features that we plan to launch in the next quarters. These features have been designed with your feedback in mind, and we are confident that they will make your experience with our tool even better. We are dedicated to providing you with the highest level of service and support, and we want to thank you for your continued loyalty. We will keep you updated on our progress and look forward to sharing our new features with you as soon as possible.

Products benchmark

Our team is developing a feature that will allow you to compare your product’s price with your direct competitors’ price on the same product. This feature will provide you with valuable insights into your pricing strategy and help you make informed decisions about your pricing strategy.

We know that keeping track of your competitors’ prices can be time-consuming, but with this feature, you will be able to monitor their pricing strategy effortlessly. You will be able to make real-time adjustments to your pricing strategy and remain competitive in the market.

Try it free for 14 days

TRUDA AI companion

Our team is currently working on an exciting new project to integrate an artificial intelligence (AI) companion in our tool. With this new feature, clients will be able to ask questions and receive quick and accurate answers from the AI.

This AI companion will be designed to be highly intuitive and user-friendly, making it easy for clients to interact with and get the information they need. We understand that our clients have a wide range of needs and questions, and our goal is to make sure that our AI is able to address those needs effectively.

To help you get started with using the AI companion, we will provide a series of useful prompts. These prompts will be designed to help you ask the right questions and get the most out of the AI.