Ultimate professional feed and marketing insights tool.
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Product Feed Management
Increase your revenue with at least 30% and unlock the full potential of your products with TRUDA’s powerful product labeling technology.
Feed Management
Manage your feeds in one place. There is no need to develop multiple feeds for each advertising platform! TRUDA helps you to map and export feeds on different price comparison websites, affiliate networks and marketplaces.
Smarter Campaigns
TRUDA PPC tool takes your business to the next level by labelling what products can generate more revenue. You can create campaigns based on specific labels such as High / Average Revenue, Trending products, Price range and so on.
Insights & Analytics
TRUDA Product Insights & Analytics can show you what products are generating revenue and profit for your business. You can make business decisions based on real numbers.
Product Feed Management for Ecommerce
Take A Quick Tour. Find more about our tool from the video below
Latest media
Title
Ce sunt campaniile de Google Performance MAX
Topics
Ecommerce, Marketing, Ads Campaigns
Date
31.08.2023
Data Feed Management
All your products insights, in one place! Find out your total number of products, total number of products with sales and much more.
Why Truda?
Choose TRUDA to easily group and compare your products by revenue, identify trending products and calculate profit to optimize your marketing campaigns and export data to any advertising platform.
Who is TRUDA for?
If you have less than 10 orders / day TRUDA, highlights the product you should advertise more so your business can thrive.
Medium & Big eCommerce
If you have more than 30 orders / day and you need to scale or optimise your business, TRUDA is to go-to tool for that.
Friends and Foes
Find out which of your products are actually benefic for your business and which ones only produce expenses without generating revenue.
HERO products
Have you ever noticed that some products in your online store consistently generate high revenue even though they don’t get a lot of traffic? These are what we like to call “hero products”. These products may not be the most popular items in your store, but they have a high conversion rate and generate a lot of revenue per customer.
At TRUDA, we understand the importance of identifying and promoting these hero products. That’s why we developed an algorithm that scores your products based on their performance and identifies the ones that are true heroes. By giving these products the label “hero products”, you can easily identify them and focus your marketing efforts on promoting them to your customers.
With TRUDA’s help, you can unlock the full potential of your online store and maximize your revenue by highlighting these hidden gems. Don’t let your hero products go unnoticed – start promoting them today!
TOXIC products
Toxic products are a label used in TRUDA to identify products that generate very little revenue while consuming a lot of advertising spend. Essentially, these products are not profitable and are draining your advertising budget.
The issue with toxic products is that advertising platforms such as Google and Facebook may continue to send traffic to these products, even though they are not generating revenue. This can lead to wasted ad spend and a decrease in overall campaign performance.
By identifying and labeling toxic products in TRUDA, you can make informed decisions about which products to promote and which to cut back on. This helps you optimize your advertising spend and increase overall profitability.
How and what can you accomplish?
How TRUDA Works
TRUDA is connecting to product feed / Google Merchant center and Google Analytics and pulls data from those account. Based on that data the algorithm generates labels for each product. The data is being pulled on a daily base and each time the algorithm calculates.
Try TRUDA now and take your business to the next level with comprehensive, valuable insights into your product performance and marketing campaigns.
Labels
We label each product as follows:
Revenue – High revenue, Average revenue, No revenue.
Price ranges – How many products do you have between 100-150 euro. How much revenue did they bring? How much did you spend on those products?
Trending products – What products are being sold now and not in the past? Is this product trending or not?
Hero products / Toxic products – Find the products that are actually important (few traffic and many conversions).
Profitable products – Products that actually deliver profit.
Results
Across all the platform we saw:
- 20% decrease in ad spend
- 33% increase in conversion rate
- 28% decrease in CPA
The aim of every PPC manager or eCommerce manager is to drive traffic to products that are actually being sold or are important to any business.
With TRUDA you can segment and export your data to multiple ad platforms and create custom combinations that are relevant to your business.
E.g: Export to Facebook only products that are High revenue & Average revenue, are between 100-150 euro and are in a specific category.
Keep the overview over all eCommerce activities – all in one place.
LABELS FOR EACH PRODUCT
TRUDA uses advanced algorithms and data analysis techniques to compare the revenue of each product within a given category. It then assigns each product a label based on its relative performance, with options such as “high revenue”, “average revenue” and “no revenue”. This allows users to quickly and easily identify which products are performing well and which ones may be underperforming, without having to manually analyze and compare the data themselves.
In addition to providing these labels, TRUDA also offers detailed visualizations and reports that allow users to dig deeper into the data and understand the underlying trends and patterns in their product revenue. This can be useful for identifying potential areas of improvement and for making more informed decisions about how to optimize their product mix and strategies.
Overall, the goal of this feature is to help businesses better understand the performance of their products and make more informed decisions about how to maximize revenue and profitability.
★★★★★
“TRUDA helped us to scale our marketing budgets and increase the ROAS of our Google Ads campaigns. Now I can get real-time data on how my products are performing” – Vexio.ro
★★★★★
“By spliting the budget based on price ranges, TRUDA helped us to scale our marketing budgets and increase the ROAS of our Google Ads campaigns” – Vegis.ro
★★★★★
“TRUDA is helping our business to identify in real time trending products and segment our marketing campaigns for a higher ROAS” – Hainedevis.ro
Join us today
Your first month is on us! Try it yourself, and if you like it become our partner in our mission for a profitable e-commerce lifestyle.
Free Trial
- Everything that is included in the Basic plan
- Try it free for 30 days
Basic
- Up to 100 000 products
- Up to 2 Feed Exports
- Unlimited labels
- Crawling every 24 hours
- Up to 2 Users
- 1h / month expertize
Premium
- Unlimited products
- Unlimited Feed Exports
- Unlimited labels
- Multiple daily crawlings
- Unlimited users
- 5h / month expertize
Frequently Asked Questions
What access do I need to give?
We will need access to your Google Merchant Center account, Google Analytics, Google Ads, Facebook Ads and other advertising platforms if you have.
Will TRUDA create marketing campaigns?
TRUDA will not create Google Ads / Facebook Ads campaigns, you or your marketing team will still create campaigns.
Will TRUDA delete my data?
TRUDA is only adding on top your data labels and groups your data in a smart way so you can improve your marketing campaigns.
What if I do not have a Google Ads account?
TRUDA can still create most of the labels because we are only looking for metrics such as cost, clicks, impressions, CTR and other for each product.
I don't see the labels in my Google Ads account
There are a couple of cases :
- Your Google Ads account is not connected to Google Merchant Center. Link your Google Ads account to Merchant center;
- Google Merchant center has a delay to send the data instantly to Google Ads account and you should wait a couple of hours;
- Your Google Analytics or feed have been unlinked;
- You changed the ID’s of the products or in Feed or in Google Analytics account;
- Problems regarding TRUDA – you can use our ticket system here
What if I don't have a Google Analytics account?
TRUDA can still create a couple of labels which you can use but we strongly suggest that you create one
What if I don't have a Google Merchant account?
Google Merchant is the platform you need in order to run Google Ads Performance Max Campaigns so you will eventually need to create one so you can run Google Ads campaigns. You can still export the data as CSV / XML or custom.
How do I create a Google Ads campaign
You just enter your Google Ads account and create a normal Performance Max Campaign. You just simply select the products based on custom labels.
What daily Budget should I have in my campaigns
Budgets and campaign setting are completely up to you. However each month you will have feedback from us regarding the best settings of a Google Ads campaign.
What Labels I should use in Google Ads?
You can use any label which is best suited to your needs. We strongly recommend to use custom_label_0 which contains labels regarding revenue. The values are : “high revenue” / “average revenue” and “no revenue”.
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Latest news
Truda v2.0
TRUDA v2.0 is here! New design visual overhaul. Updated formulas. Better tracking. New labels. Full GA4 integration.